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Scenario 1. An internal customer has come to you with a problem. Her team is consistently missing deadlines because of poor communication. E-mails frequently go unread for days, members don't respond to questions in a timely fashion and too many meetings are required to get everybody back on track.

Other email problems include: internal spam, idiot attachments, cc's, cya, and my fav - reply all. Make better connections to improve internal communications and internal branding .

Scenario 2. You're losing business. Customers are defecting to competitors. Your web site is like a museum - look but don't touch and customer experience is non-existent. The information is outdated, hard to find and reflects poorly on your brand. It has no connection to the social web or support for sharing information - rss/xml .

The site has no facility for customer interaction or user generated content - reviews, recommendations, voting, comments, etc. Sharing ideas (so they can become viral across the net) and having actionable information is simply impossible. Redesign your site - join the social web and improve marketing and sales.

Scenario 3. You have problems - gaps - that your business strategy and IT applications fail to address. Your employees, customers, and stakeholders want to get work done. You need to innovate and help people find solutions.

Your intranet or web site is outdated - broken. There's no mechanism for follow-up on training, events, conference calls, or conferences. No search. The left hand doens't know what the right hand is doing.

There's no easy way to capture, share, and track important yet informal information. The kind of information that is not organized or reused - it should be - but tends to get lost. The kind that helps you make better decisions, improve work flows, and customer support. Redesign your site - make your information actionable.