prosumers

Blog Entry - Mon, 2008-04-07 10:39 by jim wilde

Social shopping sites ringing up sales

Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

Blog Entry - Wed, 2005-09-14 13:11 by jim wilde

New Marketing via Social Software

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Blog Entry - Wed, 2005-09-14 12:02 by jim wilde

Retailers get Social Software

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

Blog Entry - Tue, 2005-03-08 12:49 by jim wilde

The Power of Stories in Business.

From an excerpt in Seth Godin's new book, All Marketers Are Liars. "This is a book about doing what consumers dema

The back story

web 2.0 development for business, schools, non-profits, governments We use some of the leading open-source web 2.0 software and content management systems, which are trusted by 10,000's of site owners, to develop interactive website applications.

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One

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Two

Scenario 2. You are losing business. Customers are defecting to competitors. Your web site is like a museum - look but do not touch and customer experience is non-existent. Your information is outdated, hard to find and reflects poorly on your brand. There is a significant cognitive difference between browsing, shopping, comparing, choosing and buying.
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Three

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