Pop Tech

One

Scenario 1. An internal customer has come to you with a problem. Her team is consistently missing deadlines because of poor communication. E-mails frequently go unread for days, members do not respond to questions in a timely fashion and too many meetings are required to get everybody back on track. Read more about Web 2.0 and Social networking behind the firewall...

Two

Scenario 2. You are losing business. Customers are defecting to competitors. Your web site is like a museum - look but do not touch and customer experience is non-existent. Your information is outdated, hard to find and reflects poorly on your brand. There is a significant cognitive difference between browsing, shopping, comparing, choosing and buying.
Redesign your site - join the social web.

Three

Scenario 3. You have problems - gaps - that your business strategy and IT applications fail to address. Your employees, customers, and stakeholders want to get work done. You need to innovate and help people find solutions.
There is no easy way to capture, share, and track important yet informal information. The kind of information that is not organized or reused - it should be - but tends to get lost. The kind that helps you make better decisions, improve work flows, and customer support. Read more....