Enterprise 2.0

"The whole Web 2.0 explosion has moved from the consumer and college student world to professionals in the business world," says Amy Shuen, author of Web 2.0: A Strategy Guide. (O'Reilly Media, 2008).

Thanks to David Weinberger for his post on the enterprise 2.0 conference.

The original ideas behind web 2.0 communities were about openness and abundance. The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information.

Collaborative Tools - Web 2.0 - Social Networking Software - Community Platforms - Social Commerce - Content Management.

Social applications fill in the gaps that traditional business strategies, rigid IT software, and static web sites fail to address.

JP Rangaswami, on his blog, confused of calcutta, has an insightful discussion, "Musing about enterprise information and flow. ...doesn’t everyone in the blogosphere know about ping servers, search engines, aggregators, ad servers, data miners, ad servers and text scrapers?

From CW, "Are You Obsolete? How to stay relevant in the world of Web 2.0, Wii and other wonders. According to a growing chorus of IT leaders, consultants and bloggers, IT needs to shift into a new role.

NO - we can't read your mind. I find myself on both sides of this idea when I'm listening to clients about their business/products/services/processes requirements and then trying to explain to them the business advantages of social network software. What happens on both sides is we assume too much and expect others to at least have an understanding of the basics.

Many of these business trends and processes can be implemented using web 2.0 technologies and social software applications.

The net is getting smarter... Things change fast these days... Knowledge, deep smarts, information, data are everywhere... So, people who have the ability, all of us, to imagine and connect dots will thrive.