"Conservative Innovation"

"Conservative Innovation

Creating disruptions is fine. Mending them can be even better."

by Nicholas Carr

"Research by business scholars has shown that, when it comes to major innovations, the first movers rarely find the greatest success. They're usually outmaneuvered by the copycats' the companies that follow in the innovators footsteps but end up dominating the market because of their stronger managerial and marketing skills.

Conservative innovation follows a different path, a third way. Conservative innovators neither pioneer a new technology nor copy it. Rather, they combine it with an older technology to create a different sort of product altogether. And, often, it's exactly the product that today's customers actually need, want, and are willing to pay for."

We have taken this approach with social networking software and have made it practical for businesses to use it.