Online Ads Spur Increasing Consumer Action - eMarketer

The survey found respondents were most likely to act based on reading an online article with brand information, at 53%, up from 51% last year. In addition, nearly six in 10 Internet users said they searched for products and services they read about in online articles at least somewhat frequently.US Internet Users Who Are Very/Somewhat Likely to Read and Take Action After Viewing Online Ads, by Format, March 2010 (% of respondents)According to the March 2010 survey, brand-related articles interest key demographic groups, with younger and higher-income users more likely than average to take action after reading them.