Online shoppers looking for better deals.

Money is tight. Yep. Even for the people, you know, the rich, that used to have it but now have a lot less. See, "Rise of the Super-Rich Hits a Sobering Wall" from the NYTimes.

Now, the average person, you and me, are ditching are online shopping carts. I did this at Dell.com, and HP but went ahead and made a purchase at at Lenovo simply based on price.

More from the NYTimes article... "Bricks-and-mortar stores can't do much but clarify prices on products to prevent sticker shock in the checkout aisle. Web stores are taking bolder actions, including sending e-mails to remind customers about abandoned items, simplifying the online checkout process and offering extra discounts to lasso would-be quitters.

Web retailers have always grappled with high abandonment rates because of confusion and technology glitches. Plus shoppers are less invested in the process because they didn't have to drive anywhere. But even online stores say orphaning has escalated.

Internet research company Forrester Research estimates as much as 59 percent of online purchases are being dumped during checkout. Those rates had ranged from 47 percent to 53 percent in the past six years, according to industry surveys."

One more option is to keep the cart active for a longer period of time, say 30 or 60 days as well as fix any technical glitches. For more ideas, search this site or search through our twitter feeds.