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Harnessing Innovation Using "The Global Brain".

Here's a how-to book on using the wisdom of crowds or "the global brain" to harness creativity and innovation. I haven't read it but the amount of academic research has florished the last two yeas so this new book probably has some new ideas for business development managers.

"Want to Create Innovative Products? Tap into the 'Global Brain'" [reg req]

Published: November 29, 2007 in India Knowledge@Wharton

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