The Power of Social Media

Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. We use Drupal to make social apps for the web.

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

"The Power of Social Media: Only the Tip of the Iceberg?" from Knowledge at Wharton.

Check out this video from MarketingProfs. It explains social media and how businesses might use it.

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