"The Python in the Garden" (pdf) by Philip Evans from Boston Consult Group, May 4, 2007
The second generation of the commercial Internet is about more than social networking for teens. Web 2.0, as it is commonly called, has the potential to strengthen competitive advantage while lowering costs, up-end entire industries, and even redefine some of the traditional rules of strategy. This Perspective defines the key principles of Web 2.0 and describes their implications for supply chain, enterprise collaboration, and the mobile telephony industry. It argues that incumbents are well positioned, but only if they act.
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