search engine optimization

Revenue Per Unique Visitor

jim wilde — Fri, 19 Mar 2010 10:31:42 +0000

Internet site owners love to brag about their unique visitors. The more unique visitors, their story goes, the more the site is worth.

One of the best and easiest ways to get your unique visitors is to use google's web analytics - free to use. For measuring social media, see below.You can also figure out your costs and revenue per unique visitor.

"The value of a site's uniques depends entirely on what the site does. Specifically, it depends on how the uniques are monetized.

The chart below illustrates the value of a unique from several different types of web properties. Not surprisingly, Google's uniques (search) are the most valuable: $18 of revenue per monthly unique per year. Facebook's uniques (social networking), meanwhile, are worth a paltry $3.50. Twitter's uniques are worth almost nothing."

From Silicon Alley Insider, "CHART OF THE DAY: Here's How Much A Unique Visitor Is Worth".

On the other hand, measuring social media requires a different approach. "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. From the Occam's Razor blog, Social Media Analytics: Twitter: Quantitative & Qualitative Metrics".

Tags:

Social Media:

search engine optimization

Web Content Development

jim wilde — Wed, 11 Nov 2009 10:51:33 +0000

Content is king. Our web content development process takes into consideration all of your requirement including SEO.

Web content development covers more than just writing compelling copy on pages. Things like link names, title tags, page titles, alt tags, task names, meta data, image names and descriptions, and call-to-action buttons all have to work together for a site to be usable and effective. Text should be concise and informative. For more details, see the .pdf file below.

Web content developers

Content developers are specialized web site developers who have content generation skills such as graphic design, multimedia development, professional writing, and documentation. They can integrate content into new or existing web sites without using information technology skills such as script language programming and database programming.

Content developers may also be search engine optimization specialists, or Internet marketing professionals. This is because content is called 'king'. High quality, unique content is what search engines are looking for and content development specialists therefore have a very important role to play in the search engine optimization process.

One issue currently plaguing the world of web content development is keyword-stuffed content which are prepared solely for the purpose of manipulating a search engine. This is giving a bad name to genuine web content writing professionals. The effect is writing content designed to appeal to machines (algorithms) rather than people or community. Search engine optimization specialists commonly submit content to Article Directories to build their website's authority on any given topic. Most Article Directories allow visitors to republish submitted content with the agreement that all links are maintained. This has become a method of Search Engine Optimization for many websites today. If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO-friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on an SEO-friendly webpage).

Feel free to bookmark, print, or download this pdf file about web content development.

Tags:

Social Media:

search engine optimization

Web Content Development.pdf

Website Promotion Overview

jim wilde — Mon, 09 Nov 2009 20:42:14 +0000

Website promotion is about getting visitors to come to your website.

Our website promotion services will help you get more of your target audience and improve your conversion rates.

Promoting your website using search engines and social media will grow your business .Website promotion and search engine optimization (SEO) is a big DEAL. SEO is a process - it is not a one shot activity. Too many website owners and marketing people underestimate it and miss opportunities because they don't do enough web analytics. Check out Avinash Kaushik's blog about web analytics, and website optimization. Both of these topics play a gigantic role in measuring the effectiveness of SEO.

We provide these SEO and SEM services:

Keyword Research
On-Page Optimization
Website Content development
Blogs, Social Media
Increasing the Conversion Rate of Your Website

Customer acquisition
Sitemaps
RSS Feeds
Site speed
SEO Testing
Usability and A/B testing

Making an SEO plan and figuring out the real costs of acquiring customers.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM - PPC).
Social Media - Twitter, Facebook, Digg, Blogs, Reviews, Recommendations, RSS - What is social media and real time search?
Newsletters - manage subscriptions, create newsletters, segment subscribers - email blasts - manage campaigns
Web Content Development, Copywriting, Editing Project documentation â€¢ Content audit/inventory â€¢ Site map â€¢ Wireframes â€¢ Style guide
Website Optimization Testing

Organic Search - Content is king - Website Content Development.

If a tree falls in a forest... You may have the best content on the Net, but if people can't find it, it may as well not exist. Our SEO services and website development content can improve the searchabillity of your content, leading to increased hits to your website. Search engine strategies - 5 ways to promote your website.

We provide website development content writing services to improve your content and keywords. In addition, we'll make your information more actionable (sociability) so that is gets placed on 3rd party services such as twitter, facebook, etc.

Great SEO and Online Marketing Resources

Web 2.0-Based Marketing Strategies for Small to Medium Businesses
Google Insights for search. See what people are searching for.
Occam's Razor by Avinash Kaushik. A great source for SEO /SEM as well as inspiration. He writes a lot about analyzing the web analytics data.
Don't forget to identify head keywords (ask me about the longtail of search) for your competitors! Using compete.com
The Search Engine Marketer (SEM) Toolbox: 79 Tools and Tips Every Search Marketer Must Have
Definition of SEO and other marketing terms.
The Internet Marketing Handbook, this is from SEOmoz and is a collection of articles and tools.

Feel free to bookmark, print, or download this pdf file about web content development.

Tags:

Social Media:

Web 2.0 website development

Open Source CMS

search engine optimization

Web Content Development.pdf

Search Engine Optimization

jim wilde — Fri, 06 Nov 2009 10:42:16 +0000

In addition to basic SEO / SEM, we'll help you tackle tough problems like poor conversions and high bounce rates.

Search engine optimization takes time and cost money. It is an on-going practice. How much is a sale worth?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

The overall practice of SEO is a blend of art and science, and the 'art' portion writing compelling copy, crafting effective headlines and meta tags, obtaining high-quality links.One key area is the use of taxonomies. We use them to categorize content and products. Category terms are indexed by all of the search engines. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. Learn more about, Search Engine Optimization (SEO) from Google.

SEO is not a one time shot. It is an on-going practice. Your competitors are not standing still.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

How we practice Search Engine Optimization - Online Marketing - SEO NYC - Competitive Analysis

Develop the organic search strategy

Review all relevant material or attend meetings to gain a full understanding of your marketing/site goals and objectives
Translate marketing goals into a responsible and successful organic strategy based on knowledge of the search engine algorithms
Communicate strategy directly

Create detailed SEO recommendations

Develop keyword strategies for optimal on-site performance
Provide detailed site analysis
Provide actionable competitive analysis
Develop detailed recommendations for site changes
Develop a comprehensive linking strategy

Monitoring progress and adjusting the optimization strategy accordingly

Establish SEO audit baselines
Establish SEO performance baselines
QA all SEO recommendations, before and after launch
Analyze monthly search engine performance reports to determine if new optimizations are needed
Monitor site and competitor site changes

We continuously Improve our SEO expertise

Stay updated with new search engine algorithm changes and tactics
Write client-ready POVs and internal SEO standards documents
Keep abreast of latest search engine trends and news
Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)

Tags:

marketing

seo

cms

content management systems

promotion

keywords

sem

Social Media:

search engine optimization

Web 2.0-Based Marketing Strategies for Small to Medium Businesses

jim wilde — Thu, 05 Nov 2009 16:53:39 +0000

SMB's Plan Increase in use of Web 2.0 Features

I can certainly agree with BIA/Kelsey about the explosive growth of twitter, facebook, ect., in the enterprise. At least in the small to medium size enterprise anyhow. I do a lot of web 2.0 website development using open-source as well as website promotion for the smb market. Most of the sites are using api's to hook in to twitter and FB for marketing and cross-promotional purposes. The days of the static net are over. Web 2.0 and dynamic websites are here and growing. Advantages of a Web 2.0 website.

"9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey a study from research firm BIA/Kelsey.

According to the latest wave of BIA/Kelsey's Local Commerce Monitor study, 9 percent of small and medium-sized businesses currently use Twitter to market their businesses. In addition, 32 percent of SMBs indicated they plan to include social media in their marketing mix in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace. Furthermore, 39 percent of SMBs plan to include customer ratings or reviews on their own Web sites, and 31 percent plan to include links or ads placed on social sites or blogs.

SMBs also intend to use a diverse range of new Web 2.0-based capabilities in the next 12 months: 39% plan to include customer ratings or reviews on their websites; 23% plan to incorporate video on their websites; and 31% plan to include links or ads place on social sites or blogs."

Here is one more article about the explosive growth of web 2.0 tools - twitter, Facebook, and others in the enterprise. It is from CW, Business use of Twitter, Facebook exploding.

Tags:

Social Media:

search engine optimization

Social Media Influences Searchers

jim wilde — Thu, 15 Oct 2009 14:18:54 +0000

Two ad impressions are better than one - get higher conversion rates.

"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.

The research firms found a 19-percentage-point lift in searches on the campaign brand among users who saw social media relevant to the brand in addition to the campaign's paid search ads compared with those who were exposed only to the search placements. And there was a further 13-point lift among those exposed to social media influenced directly by the brand.

"Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels," said Chris Copeland, CEO of GroupM Search The Americas, in a statement.

The effect was even more pronounced when it came to searches for product terms rather than brand terms. Users were almost three times as likely to search after seeing influenced social media plus paid search, compared with paid search ads alone."

Above info is from eMarketer -"The Synergy of Search and Social Media"

If your website Drupal, check out Drupal SEO.

A Wiki of Social Media Marketing Examples

Tags:

conversational search

website drupal

Social Media:

social media

search engine optimization