search engine optimization http://www.advancinginsights.com/taxonomy/term/1263/all en Revenue Per Unique Visitor http://www.advancinginsights.com/revenue-unique-visitor <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Internet site owners love to brag about their unique visitors. The more unique visitors, their story goes, the more the site is worth.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>One of the best and easiest ways to get your unique visitors is to use google's web analytics - free to use. For measuring social media, see below.You can also figure out your costs and revenue per unique visitor.</p> <p>"The value of a site's uniques depends entirely on what the site does. Specifically, it depends on how the uniques are monetized.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/website-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website optimization</a></div><div class="field-item odd"><a href="/unique-visitors" typeof="skos:Concept" property="rdfs:label skos:prefLabel">unique visitors</a></div><div class="field-item even"><a href="/web-analytics" typeof="skos:Concept" property="rdfs:label skos:prefLabel">web analytics</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Fri, 19 Mar 2010 10:31:42 +0000 jim wilde 1107 at http://www.advancinginsights.com Web Content Development http://www.advancinginsights.com/web-content-development <div class="field field-name-field-page-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Content is king. Our web content development process takes into consideration all of your requirement including SEO.</p> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>Web content development covers more than just writing compelling copy on pages. Things like link names, title tags, page titles, alt tags, task names, meta data, image names and descriptions, and call-to-action buttons all have to work together for a site to be usable and effective. Text should be concise and informative. For more details, see the .pdf file below.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/content" typeof="skos:Concept" property="rdfs:label skos:prefLabel">content</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/copy-writing" typeof="skos:Concept" property="rdfs:label skos:prefLabel">copy writing</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social%20media/open-source-cms" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Open Source CMS</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div><div class="field field-name-field-page-file-attach field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="http://www.advancinginsights.com/sites/default/files/filesa/Web%20Content%20Development.pdf" type="application/pdf; length=0">Web Content Development.pdf</a></span></div></div></div> Wed, 11 Nov 2009 10:51:33 +0000 jim wilde 1068 at http://www.advancinginsights.com Website Promotion Overview http://www.advancinginsights.com/website-promotion-overview <div class="field field-name-field-page-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"> <p>Website promotion is about getting visitors to come to your website. </p> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <div id="website_fp_convert4">Our website promotion services will help you get more of your target audience and improve your conversion rates.</div></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/website-promotion" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website promotion</a></div><div class="field-item even"><a href="/content-development" typeof="skos:Concept" property="rdfs:label skos:prefLabel">content development</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/web-20-website-development" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Web 2.0 website development</a></div><div class="field-item odd"><a href="/social%20media/open-source-cms" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Open Source CMS</a></div><div class="field-item even"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div><div class="field field-name-field-page-file-attach field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="http://www.advancinginsights.com/sites/default/files/filesa/Web%20Content%20Development_0.pdf" type="application/pdf; length=0">Web Content Development.pdf</a></span></div></div></div> Mon, 09 Nov 2009 20:42:14 +0000 jim wilde 1063 at http://www.advancinginsights.com Search Engine Optimization http://www.advancinginsights.com/search-engine-optimization <div class="field field-name-field-page-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"> <p>In addition to basic SEO / SEM, we'll help you tackle tough problems like poor conversions and high bounce rates.</p> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <div id="website_fp_convert4">Search engine optimization takes time and cost money. It is an on-going practice. How much is a sale worth? </div> </div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/cms" typeof="skos:Concept" property="rdfs:label skos:prefLabel">cms</a></div><div class="field-item odd"><a href="/content-management-systems-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">content management systems</a></div><div class="field-item even"><a href="/promotion" typeof="skos:Concept" property="rdfs:label skos:prefLabel">promotion</a></div><div class="field-item odd"><a href="/keywords" typeof="skos:Concept" property="rdfs:label skos:prefLabel">keywords</a></div><div class="field-item even"><a href="/sem" typeof="skos:Concept" property="rdfs:label skos:prefLabel">sem</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Fri, 06 Nov 2009 10:42:16 +0000 jim wilde 1042 at http://www.advancinginsights.com Web 2.0-Based Marketing Strategies for Small to Medium Businesses http://www.advancinginsights.com/web-20-based-marketing-strategies-small-medium-businesses <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">SMB's Plan Increase in use of Web 2.0 Features</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>I can certainly agree with BIA/Kelsey about the explosive growth of twitter, facebook, ect., in the enterprise. At least in the small to medium size enterprise anyhow. I do a lot of web 2.0 website development using open-source as well as website promotion for the smb market. Most of the sites are using api's to hook in to twitter and FB for marketing and cross-promotional purposes. The days of the static net are over. Web 2.0 and dynamic websites are here and growing.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/strategy-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">strategy</a></div><div class="field-item even"><a href="/business%20ideas/smb" typeof="skos:Concept" property="rdfs:label skos:prefLabel">SMB</a></div><div class="field-item odd"><a href="/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/twitter" typeof="skos:Concept" property="rdfs:label skos:prefLabel">twitter</a></div><div class="field-item even"><a href="/website-development" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website development</a></div><div class="field-item odd"><a href="/web-20" typeof="skos:Concept" property="rdfs:label skos:prefLabel">web 2.0</a></div><div class="field-item even"><a href="/website-promotion" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website promotion</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social%20media/open-source-cms" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Open Source CMS</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Thu, 05 Nov 2009 16:53:39 +0000 jim wilde 1039 at http://www.advancinginsights.com Social Media Influences Searchers http://www.advancinginsights.com/social-media-influences-searchers <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Two ad impressions are better than one - get higher conversion rates.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.</p> <p><img alt="search and social media" src="/filesa/search_and_social_media.gif" style="margin-left: 20px; margin-right: 20px; float: left; width: 324px; height: 171px;" /></p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item even"><a href="/business%20ideas/influence" typeof="skos:Concept" property="rdfs:label skos:prefLabel">influence</a></div><div class="field-item odd"><a href="/business%20ideas/consumers" typeof="skos:Concept" property="rdfs:label skos:prefLabel">consumers</a></div><div class="field-item even"><a href="/business%20ideas/brands" typeof="skos:Concept" property="rdfs:label skos:prefLabel">brands</a></div><div class="field-item odd"><a href="/research" typeof="skos:Concept" property="rdfs:label skos:prefLabel">research</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/list" typeof="skos:Concept" property="rdfs:label skos:prefLabel">list</a></div><div class="field-item even"><a href="/real-time-search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">real-time search</a></div><div class="field-item odd"><a href="/conversational-search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">conversational search</a></div><div class="field-item even"><a href="/website-drupal" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website drupal</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Thu, 15 Oct 2009 14:18:54 +0000 jim wilde 1023 at http://www.advancinginsights.com