seo

Social Media SEO - 5 Key Tips

Submitted by admin on Wed, 08/11/2010 - 06:35

As the name implies, you optimize your site by advertising it through social-media sites and online communities.

The idea was introduced by, Rohit Bhargava of Ogilvy Public Relations. Here are five tips taken from Bhargava's basic insights to help you drive more traffic to your site using SMO techniques:

Social Media

Small to Medium Businesses Get more Traffic From Facebook Pages With Video & Images

Submitted by admin on Mon, 03/15/2010 - 11:42

Business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print sources when it comes to news.

Heather Hopkins recently looked at what news and media websites Facebook users most often visit after getting their social media fix. The list includes the Weather Channel, CNN, Yahoo News, MSNBC, People Magazine, Fox News, Google News, AccuWeather, Topix, and the Drudge Report.

Social Media

Google Releases B2B Marketing Best Practices Guide for Youtube

Submitted by admin on Sun, 03/14/2010 - 09:35

Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing. "YouTube: Best Practices for the B2B Marketer".

Social Media

What is Social Media?

The all-knowing Wikipedia defines social media as "Internet-based tools for sharing and discussing information among human beings." But really, social media is about connecting, interacting, and sharing online.

From a promotional and marketing perspective, things are not so clear cut or easy. The biggest problem is that some people think of social media as just one more channel to push sales. You can but you have to do it gently and with your customers interests first. This is not a position for an intern.

Social Media

Web Content Development

Web content development covers more than just writing compelling copy on pages. Things like link names, title tags, page titles, alt tags, task names, meta data, image names and descriptions, and call-to-action buttons all have to work together for a site to be usable and effective. Text should be concise and informative. For more details, see the .pdf file below.