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Small to Medium Businesses Get more Traffic From Facebook Pages With Video & Images

Business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print sources when it comes to news.

Heather Hopkins recently looked at what news and media websites Facebook users most often visit after getting their social media fix. The list includes the Weather Channel, CNN, Yahoo News, MSNBC, People Magazine, Fox News, Google News, AccuWeather, Topix, and the Drudge Report.

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What is Social Media?

The all-knowing Wikipedia defines social media as "Internet-based tools for sharing and discussing information among human beings." But really, social media is about connecting, interacting, and sharing online.

From a promotional and marketing perspective, things are not so clear cut or easy. The biggest problem is that some people think of social media as just one more channel to push sales. You can but you have to do it gently and with your customers interests first. This is not a position for an intern.

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