As the name implies, you optimize your site by advertising it through social-media sites and online communities.
The idea was introduced by, Rohit Bhargava of Ogilvy Public Relations. Here are five tips taken from Bhargava's basic insights to help you drive more traffic to your site using SMO techniques:
Open Source CMS
social media optimization
Business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print sources when it comes to news.
Heather Hopkins recently looked at what news and media websites Facebook users most often visit after getting their social media fix. The list includes the Weather Channel, CNN, Yahoo News, MSNBC, People Magazine, Fox News, Google News, AccuWeather, Topix, and the Drudge Report.
The all-knowing Wikipedia defines social media as "Internet-based tools for sharing and discussing information among human beings." But really, social media is about connecting, interacting, and sharing online.
From a promotional and marketing perspective, things are not so clear cut or easy. The biggest problem is that some people think of social media as just one more channel to push sales. You can but you have to do it gently and with your customers interests first. This is not a position for an intern.
real time search
Web content development covers more than just writing compelling copy on pages. Things like link names, title tags, page titles, alt tags, task names, meta data, image names and descriptions, and call-to-action buttons all have to work together for a site to be usable and effective. Text should be concise and informative. For more details, see the .pdf file below.
Open Source CMS
search engine optimization