Open Source CMS
Grant McCracken from This Blog Sits at the Intersection of Anthropology and Economics has a post on "learning to live with complexity: marketing vs. OB" Grant starts out talking about the class system at Harvard, where he taught, and that the Marketing Unit ranks lower than Organizational Behavior or HR
Note: Keep in mind that this information was published on 2005-08-05 - a lot has changed with what used to be called enterprise blogging software. These days, blogs, wikis, groups, forums, misc., are referred to as social software applications or web 2.0 technologies.
I was almost in tears after reading Paul Graham's essay on open source software communities and blogging and what business can learn from them. I've been active with oss projects for the last several years. Paul captures the essence of the movement better than anyone and offers several great ideas on applying them to business.
These two articles from Harvard reflect what we've been talking about, along with many others for the last two years. There are lessons to be learned from the open source software communities that will impact the way groups work together in organizations. What I've learned, my personal experience, from the open-source movement is that people want to contribute to endeavors of mutual benefit.
There are six externalities that bring about change. They are regulation, capital markets, competition, technology, globalization and customers. When any of these external contexts changes radically and the company is either unable or unwilling to change, it often results in failure.
What we've learned from the open-source movement is that people (employees, customers, suppliers, etc) want to contribute to endeavors of mutual benefit. Business development managers need to get their heads around these ideas and new technologies sooner than later.
In Seth's post The magic word, I think the confusion he talks about is pervasive and applies to many of us outside of marketing. In the following posts, both Seth and John write about mutually shared goals inside and outside of the organization and how to achieve them.
The magic word from Seth,
No, it's not please.
...three great posts and one article on organization development, change, and strategy. The howto's of solving problems by putting real relationships first.
Putting the Human Into Human Resources [reg req] is an article in Fast Company about Dave Ulrich.