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Tips for Measuring Display Ads

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(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

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Costly Lessons From Business Failures

Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.

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Upgrading and Maintaining Drupal

In addition to Drupal consulting and development services, I also specialize in upgrading, maintaining, and managing existing Drupal web sites and applications. I can help upgrade your custom Drupal theme. I can do upgrades and maintenance without disruption to your existing Drupal site. All Drupal work is guaranteed.

We are conveniently located 20 miles from midtown NYC, we serve clients throughout the tri-state area (NY, NJ, CT) and sometimes PA.

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Empathetic Customer Service vs Sucky Customer Service

Of course, even if Dell was active in the blogosphere, who's to say that they would not follow The Pathology of Business Bullshit.

Empathetic Customer Service 

Life is customer service Jeff Jarvis, Buzz Machine has a post on Craig Newmark (Craigslist) that gets to the heart of why customer service sucks in most organizations.

 

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