(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?
This is great... " While many social media tools are free, knowing how to use them takes experience and perspective. " Sez B.L. Ochman. She has a great post on Adage, "Six Reasons Companies Are Still Scared of Social Media". Check it out if you have second thoughts about social media.
Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.
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Of course, even if Dell was active in the blogosphere, who's to say that they would not follow The Pathology of Business Bullshit.
Empathetic Customer Service
Life is customer service Jeff Jarvis, Buzz Machine has a post on Craig Newmark (Craigslist) that gets to the heart of why customer service sucks in most organizations.
Funny how we all want to jump up and say that we are for change when deep inside we are all scared shitless of losing what we have or not getting want we want. Even businesses that are losing money, markets, people are too afraid to change. So businesses and people commit slow suicide and call it management.