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Tips for Measuring Display Ads

Submitted by admin on Thu, 10/01/2009 - 08:55

clickers.jpg

(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

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Costly Lessons From Business Failures

Submitted by admin on Fri, 08/14/2009 - 07:23

Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.

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Empathetic Customer Service vs Sucky Customer Service

Submitted by admin on Fri, 07/29/2005 - 11:41

Of course, even if Dell was active in the blogosphere, who's to say that they would not follow The Pathology of Business Bullshit.

Empathetic Customer Service 

Life is customer service Jeff Jarvis, Buzz Machine has a post on Craig Newmark (Craigslist) that gets to the heart of why customer service sucks in most organizations.

 

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Take a bite!

Submitted by admin on Thu, 05/19/2005 - 08:27

Funny how we all want to jump up and say that we are for change when deep inside we are all scared shitless of losing what we have or not getting want we want. Even businesses that are losing money, markets, people are too afraid to change. So businesses and people commit slow suicide and call it management.

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