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Marketers Finding Diamonds In Social Network Sites

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

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Web 2.0 Reshaping Business

Robin Good has an excellent video interview with Alan Moore about web2.0, social network software systems, communities, media, branding and much more. 

"Web 2.0 - How Networked Media Are Reshaping Business: Alan Moore - Video Interview

Web 2.0 is reshaping the media and business landscape to an extent unimaginable even a year ago.

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Creative Collaboration - "We-think"

There's a new online book from Charles Leadbeater about creative collaboration.  I snagged a couple of paragraphs from his site/blog because it jibes with what we've been yaking about, less eloquently, here, here, and here for the last three plus years. "People want to be players not just spectators, part of the action, not on the sidelines. "

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Your job, km, and other people

One of the most thoughtful bloggers, Dave Pollard, on knowledge managemt (km) and adaptive learning has an interesting post. Here's an abbreviated version but do check out his full post. FWIW Dave's blog is loaded with great stuff on KM, so don't stop with he latest post.

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E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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Twelve Steps Of Business Change

These twelve steps are based on AA. Most of them are counter intuitive and apply on a personal level. I know there are thousands of books on change but none of them are as effective or as open source like as AA. Besides, the idea of spirituality - having an open mind and getting over your ego - has a direct correlation with web 2.0 and social software applications. Strange stuff, huh?

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ideas so sexy you forget to breathe...

hey, it got my attention, that phrase.

I first read it on Jim Wilde's first website, now defunct.  He was in the process of developing Ideascape...he had some crazy ideas, some mindblowing concepts. When I met him for the first time, his hair standing on edge, cigarette dangling from his lips, hands waving wildly in the air as he discussed his ideas, what he was reading, where he thought he wanted to go, I thought he was probably half crazy, but my curiosity was piqued. Hey, I admit, I'm no techie, so some of the ideas and
things he showed me online blew me away...I've since gotten more up to
speed but the things he knows and the ideas and concepts he keeps bringing up just take my breath away.  This guy must have read every business book ever written! Smart as all hell but at first you're not sure if he's serious; he's got such a self-deprecating manner sometimes, such an unassuming way about himself that you almost think he's full of shit when he tells you about the businesses he's started up, his successes. His self-imposed hibernation from the business world. What really impacted me, though was his determination to
develop a new business that would somehow serve humanity.  Help
people. He knew in some way he wanted to contribute.  "Do the right thing almost every dog gone day of your life" - this hangs over his
desk. His concern for the earth, for everyman. This is a good guy, I thought. I want to work for him! What a great attitude! Something about him brings out the best in everyone around him. He sees possibility where most people see dead ends.  forget out of the box, there is no packaging that could contain him...

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