Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.
Trends in social networking.
From the NY Times,
"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."
Most social network platforms we set-up and run are for business organizations. Organizations that want to connect people, ideas and information - mashups - so they can improve decision making and performance amongst employees, customers, suppliers, etc. But some of the ideas Mr. Young writes about, scaling self-expression, reach of distribution, and decentralizing the ecosystem apply to what we enable inside businesses.
Seth Godin, ask the question, "How much would you pay to be on Oprah's TV show?"
What would happen to your organization if you had a solid ten minutes with her majesty? How much benefit would you receive if you were able to tell your story to millions of people on television? Of course, you can’t pay to be on Oprah, but if you could, no doubt you would.
Social Networking Software, Social Media, Web 2.0 & Enterprise 2.0
This is a collection of enterprise 2.0, web 2.0, social media, communities, and social networking software links. It is intended to educate curious minds because there is much more to implementing this stuff than just software. For business ideas and tips, read our blogs, use the search ,or tags to learn more about the challenges.
Of course, even if Dell was active in the blogosphere, who's to say that they would not follow The Pathology of Business Bullshit.
Empathetic Customer Service
Life is customer service Jeff Jarvis, Buzz Machine has a post on Craig Newmark (Craigslist) that gets to the heart of why customer service sucks in most organizations.
People everywhere have mind-boggling ideas and compelling stories to tell. They want to improve themselves, their jobs, the world. We make it easy for people to give voice to their crazy ideas and to share their iridescent stories with others using enterprise web 2.0 and social software applications.
This is Open Innovation - What we've learned from the open-source movement and the blogospshere is that people want to contribute to endeavors of mutual benefit.
Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.
What, how, and where people are discovering new ideas.