Skip to main content

social media

Enterprise Social Networking Blasting Off

Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.

The industry analyst firm IDC has released a new report that indicates that the enterprise social networking market (demo) is ready for ignition and liftoff.

Social Media Tools drupal website application development web design website development Open Source CMS Business Development Ideas groups enterprise mashups talent management connecting collaborating marketing creating social web apps privacy gated social networks strategy recruiting marketing practices productivity social media

Marketers Finding Diamonds In Social Network Sites

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

start conversations Social Media Tools drupal website application development web design website development enterprise mashups marketing gated social networks candor marketers recruiting marketing practices connecting employees social productivity social media

Communications Scale with Social Networks

Most social network platforms we set-up and run are for business organizations. Organizations that want to connect people, ideas and information - mashups - so they can improve decision making and performance amongst employees, customers, suppliers, etc. But some of the ideas Mr. Young writes about, scaling self-expression, reach of distribution, and decentralizing the ecosystem apply to what we enable inside businesses.

open innovation idea management Social Media Tools community software management drupal website application development web design website development enterprise mashups employees privacy meaning customers scale self-expression user management new mdeia communitcations social productivity social media

Empathetic Customer Service vs Sucky Customer Service

Of course, even if Dell was active in the blogosphere, who's to say that they would not follow The Pathology of Business Bullshit.

Empathetic Customer Service 

Life is customer service Jeff Jarvis, Buzz Machine has a post on Craig Newmark (Craigslist) that gets to the heart of why customer service sucks in most organizations.

 

social media marketing feedback PR social media social media tools dell customer service sucks

The tipping point

People everywhere have mind-boggling ideas and compelling stories to tell. They want to improve themselves, their jobs, the world. We make it easy for people to give voice to their crazy ideas and to share their iridescent stories with others using enterprise web 2.0 and social software applications.

This is Open Innovation - What we've learned from the open-source movement and the blogospshere is that people want to contribute to endeavors of mutual benefit.

drupal website application development Open Source CMS community software employees internal communications social media expertise locator open innonation platform sharing ideas frameworks

Because markets are changing faster than businesses

Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.

What, how, and where people are discovering new ideas.

drupal website application development community software applications web design website development Open Source CMS employees rss xml marketing failure customers media marketing practices brands tipping point organizational suppliers close minded fuzzy logic flow social media advertising authenticity

Employee Attitudes & Financial Performance With Blogs & Tags

Subscribe to social media