Collaborative innovation

Here's a nice film promoting Charles Leadbetter's new book "We Think". The book is about collaborative innovation on the net.

From Mr. Leadbetter's site, "Welcome to We-think: mass innovation, not mass production

WeThink explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.

Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation.

The Power of Stories in Business.

From an excerpt in Seth Godin's new book, All
Marketers Are Liars.
"This is a book about doing what
consumers demand, painting vivid pictures that they choose to believe. Every
organization …must understand that the rules have changed again."