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crisis

Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.

" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.

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O' Shit

The New Yorker, Financial page, IN CASE OF EMERGENCY by James Surowiecki, The term “crisis management” may seem like little more than a euphemism for “snow job,” but there is an art to it. Spin alone won’t do the trick. ...unrealistic optimism, insofar as it’s a byproduct of self-assurance, assertiveness, and conviction, may be a handy trait for those seeking success in business. It will come as a surprise to no one that in most surveys executives are found to be consistently optimistic and overconfident."

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