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Web 2.0 And How To Sabotage A Business

Thanks to David Weinberger for his post on the enterprise 2.0 conference.

Dave... "At the Enterprise 2.0 conference (which I didn't attend), Don Burke and Sean Dennehey from the CIA gave a talk on Intellipedia, the CIA's internal wikipedia. As part of their talk, they cited a manual, including, I'm told, this from page 28:

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Web 2.0, Communites, and Business Processes

The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information. You know, the kind you would get from actively participating in a community or talking to customers. Ohhhhhhhh messy. Too time consuming.

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Exclusive social networks

"A NEW fad is sweeping across Silicon Valley, causing excitement, confusion and hyperbole not seen since the dotcom bubble. It began in May, when Mark Zuckerberg, ten days after turning 23, took the stage in a San Francisco warehouse and announced that he was opening up Facebook to outside programmers. Anyone can now build little programs, or - widgets, into the network. To illustrate his idea, Mr Zuckerberg projected onto the wall behind him a social graphic pattern of nodes representing Facebook users and the links among them.

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Web 2.0 in the Enterprise

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.

"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

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