Taking action with their dollars.

I get really excited about all the new ideas I come across in the blogosphere but most of the people I know don't even know what a blog is. I usually give my 30 sec pitch and that's that. But if you take a look at what's happening with mainstream media (Donata Communications) and here (buzz machine) you get a clear picture of why self-publishing, blogging is taking off. What's more, social software will have a greater impact on society than TV.

Seth has a powerful post on My money, your cause, what now?. "To date, with the exception of easy (and juicy) black and white scandals, consumers of all stripes have been resistant to taking action with their dollars. Part of it is laziness, part of it is selfishness and part of it is a long history of a laissez faire disconnect between what we spend and what we believe.

I think that's about to change."
The applications for social software
, enterprise blogs are enormous - idea management, collaboration, pr, marketing, etc. Communications between organizations and their employees and the public will never be the same. I'm ready - you?

"Apply this list to movies, rock music, word processors and mobile phones to work out how old you are."

How to Stop Worrying and Learn to Love the Internet from Douglas Adams, "I suppose earlier generations had to sit through all this huffing and puffing with the invention of television, the phone, cinema, radio, the car, the bicycle, printing, the wheel and so on, but you would think we would learn the way these things work, which is this:

1) everything that’s already in the world when you’re born is just normal;

2) anything that gets invented between then and before you turn thirty is incredibly
exciting and creative and with any luck you can make a career out of it;

3) anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.

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