http://www.advancinginsights.com/social-media-1 en http://www.advancinginsights.com/misc-0 <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <div id="imgleft1"><img src="/sites/all/images/misc_web_design.jpg" alt="wen design for the 21st century" /></div> <div id="smallwebsitecompany">The miscellaneous page is where we mention certain pages that are useful and popular with our audience. Some of them are under the misc. tab on the navigation bar (above).<br /><br /><br /> There is a lot of content on the site, especially in my blog. I started blogging back in 2004/2005. Use the site search. It is pretty good and has advanced features. </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Sun, 27 Jun 2010 19:53:07 +0000 jim wilde 1142 at http://www.advancinginsights.com http://www.advancinginsights.com/misc <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <div id="imgleft1"><img src="/sites/all/images/misc_web_design.jpg" alt="wen design for the 21st century" /></div> <div id="smallwebsitecompany">The miscellaneous page is where we mention certain pages that are useful and popular with our audience. Some of them are under the misc. tab on the navigation bar (above).<br /><br /><br /> There is a lot of content on the site, especially in my blog. I started blogging back in 2004/2005. Use the site search. It is pretty good and has advanced features. </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Sun, 27 Jun 2010 19:48:52 +0000 jim wilde 1141 at http://www.advancinginsights.com http://www.advancinginsights.com/5-ideas-social-web-marketing-and-pr-strategy <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">All social media activity should be mindful of search engine optimization. We use Drupal for our client sites, so managing seo ties in nicely with web analytics.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <h2><strong>1.  Identify audience</strong></h2> <p>Identify who it is you are trying to influence.  Once you've defined them, start to gather data about them.  Your potential data sources include, but are certainly not limited to:</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/pr" typeof="skos:Concept" property="rdfs:label skos:prefLabel">PR</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/sem" typeof="skos:Concept" property="rdfs:label skos:prefLabel">sem</a></div><div class="field-item even"><a href="/website-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website optimization</a></div><div class="field-item odd"><a href="/web-analytics" typeof="skos:Concept" property="rdfs:label skos:prefLabel">web analytics</a></div><div class="field-item even"><a href="/measuring-data" typeof="skos:Concept" property="rdfs:label skos:prefLabel">measuring data</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Wed, 07 Apr 2010 09:31:55 +0000 jim wilde 1117 at http://www.advancinginsights.com http://www.advancinginsights.com/revenue-unique-visitor <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Internet site owners love to brag about their unique visitors. The more unique visitors, their story goes, the more the site is worth.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>One of the best and easiest ways to get your unique visitors is to use google's web analytics - free to use. For measuring social media, see below.You can also figure out your costs and revenue per unique visitor.</p> <p>"The value of a site's uniques depends entirely on what the site does. Specifically, it depends on how the uniques are monetized.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/website-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website optimization</a></div><div class="field-item odd"><a href="/unique-visitors" typeof="skos:Concept" property="rdfs:label skos:prefLabel">unique visitors</a></div><div class="field-item even"><a href="/web-analytics" typeof="skos:Concept" property="rdfs:label skos:prefLabel">web analytics</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Fri, 19 Mar 2010 10:31:42 +0000 jim wilde 1107 at http://www.advancinginsights.com http://www.advancinginsights.com/b2b-marketers-spending-social-media-0 <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Interactive marketing spending will climb 9.2%, to $51.5 billion. </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>I hope all of you small to medium size business managers are using web analytics to track your ad roi?</p> <p>From emarketer, <a href="http://www.emarketer.com/Article.aspx?R=1007572" title="business to business social marketing">B2B Marketers Up Social Spend</a></p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/b2b-marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel">b2b marketing</a></div><div class="field-item odd"><a href="/marketing-spending" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing spending</a></div><div class="field-item even"><a href="/ad-roi" typeof="skos:Concept" property="rdfs:label skos:prefLabel">ad roi</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/tags/business-development-ideas" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Business Development Ideas</a></div><div class="field-item odd"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Thu, 18 Mar 2010 13:21:37 +0000 jim wilde 1106 at http://www.advancinginsights.com http://www.advancinginsights.com/small-medium-businesses-get-more-traffic-facebook-pages-video-images <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Video clips, pictures prove more effective for driving traffic for small and medium size businesses.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>Business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print sources when it comes to news.</p> <p>Heather Hopkins recently looked at what news and media websites Facebook users most often visit after getting their social media fix. The list includes the Weather Channel, CNN, Yahoo News, MSNBC, People Magazine, Fox News, Google News, AccuWeather, Topix, and the Drudge Report.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/facebook" typeof="skos:Concept" property="rdfs:label skos:prefLabel">facebook</a></div><div class="field-item even"><a href="/business%20ideas/startegy" typeof="skos:Concept" property="rdfs:label skos:prefLabel">startegy</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/traffic" typeof="skos:Concept" property="rdfs:label skos:prefLabel">traffic</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Mon, 15 Mar 2010 15:42:48 +0000 jim wilde 1102 at http://www.advancinginsights.com http://www.advancinginsights.com/google-releases-b2b-marketing-best-practices-guide-youtube <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Are You Missing Out on Opportunities from the 2nd Largest Search Engine? How-to Youtube marketing guide for businesses. </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing. "<a href="http://services.google.com/advertisers/uk/advertisers/uk/youtube/bestprac.pdf">YouTube: Best Practices for the B2B Markete</a>r".</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item even"><a href="/business%20ideas/youtube" typeof="skos:Concept" property="rdfs:label skos:prefLabel">youtube</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/b2b-guide" typeof="skos:Concept" property="rdfs:label skos:prefLabel">b2b guide</a></div><div class="field-item odd"><a href="/how-youtube-business" typeof="skos:Concept" property="rdfs:label skos:prefLabel">how-to youtube for business</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Sun, 14 Mar 2010 13:35:52 +0000 jim wilde 1101 at http://www.advancinginsights.com http://www.advancinginsights.com/what-social-media <div class="field field-name-field-page-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Social media enabled websites and social media tools (Twitter, Facebook, Linkedin, etc.) are playing a big role in driving traffic and converting site visitors to customers.</p> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>The all-knowing Wikipedia defines social media as "Internet-based tools for sharing and discussing information among human beings." But really, social media is about connecting, interacting, and sharing online. </p> <p>From a promotional and marketing perspective, things are not so clear cut or easy. The biggest problem is that some people think of social media as just one more channel to push sales. You can but you have to do it gently and with your customers interests first. This is not a position for an intern.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/strategy-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">strategy</a></div><div class="field-item even"><a href="/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item odd"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item even"><a href="/promotion" typeof="skos:Concept" property="rdfs:label skos:prefLabel">promotion</a></div><div class="field-item odd"><a href="/real-time-search-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">real time search</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Thu, 12 Nov 2009 16:35:05 +0000 jim wilde 1071 at http://www.advancinginsights.com http://www.advancinginsights.com/social-media-influences-searchers <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Two ad impressions are better than one - get higher conversion rates.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.</p> <p><img alt="search and social media" src="/filesa/search_and_social_media.gif" style="margin-left: 20px; margin-right: 20px; float: left; width: 324px; height: 171px;" /></p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item even"><a href="/business%20ideas/influence" typeof="skos:Concept" property="rdfs:label skos:prefLabel">influence</a></div><div class="field-item odd"><a href="/business%20ideas/consumers" typeof="skos:Concept" property="rdfs:label skos:prefLabel">consumers</a></div><div class="field-item even"><a href="/business%20ideas/brands" typeof="skos:Concept" property="rdfs:label skos:prefLabel">brands</a></div><div class="field-item odd"><a href="/research" typeof="skos:Concept" property="rdfs:label skos:prefLabel">research</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/list" typeof="skos:Concept" property="rdfs:label skos:prefLabel">list</a></div><div class="field-item even"><a href="/real-time-search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">real-time search</a></div><div class="field-item odd"><a href="/conversational-search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">conversational search</a></div><div class="field-item even"><a href="/website-drupal" typeof="skos:Concept" property="rdfs:label skos:prefLabel">website drupal</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item odd"><a href="/search-engine-optimization-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search engine optimization</a></div></div></div> Thu, 15 Oct 2009 14:18:54 +0000 jim wilde 1023 at http://www.advancinginsights.com http://www.advancinginsights.com/small-business-not-hot-social-media <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Owners are too busy with running the business!</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p><img src="/filesa/small%20business%20owners.jpg" width="500" height="365" alt="small business owners.jpg" titlt="small business owners"/></p> </div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/sales-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">sales</a></div><div class="field-item odd"><a href="/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div><div class="field-item even"><a href="/social-media-tools-0" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media tools</a></div><div class="field-item odd"><a href="/websites" typeof="skos:Concept" property="rdfs:label skos:prefLabel">websites</a></div><div class="field-item even"><a href="/small-business" typeof="skos:Concept" property="rdfs:label skos:prefLabel">small business</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Fri, 09 Oct 2009 19:02:50 +0000 jim wilde 1018 at http://www.advancinginsights.com http://www.advancinginsights.com/big-changes-coming-social-commerce-and-social-shopping <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">You could almost take your friends shopping with you</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>From eMarketer - Paul Dunay is global managing director of services and social marketing at Avaya and author of Facebook Marketing for Dummies. He talks to eMarketer about the future of social commerce as it shapes up on brand Websites, Facebook and Twitter. </p> <p>eMarketer: How do you define social commerce?</p> <p>Paul Dunay: Social commerce is working with or using your social graph, which is defined as your followers or your friends, and allowing them to help you make buying decisions.</p> <p>eMarketer: What role does Twitter play in social commerce?</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/consumers" typeof="skos:Concept" property="rdfs:label skos:prefLabel">consumers</a></div><div class="field-item odd"><a href="/business%20ideas/reviews" typeof="skos:Concept" property="rdfs:label skos:prefLabel">reviews</a></div><div class="field-item even"><a href="/tags/social-shopping" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social shopping</a></div><div class="field-item odd"><a href="/tags/e-comm" typeof="skos:Concept" property="rdfs:label skos:prefLabel">e-comm</a></div><div class="field-item even"><a href="/tags/recommendations" typeof="skos:Concept" property="rdfs:label skos:prefLabel">recommendations</a></div><div class="field-item odd"><a href="/tags/social-commerce" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social commerce</a></div><div class="field-item even"><a href="/seo" typeof="skos:Concept" property="rdfs:label skos:prefLabel">seo</a></div><div class="field-item odd"><a href="/google-wave" typeof="skos:Concept" property="rdfs:label skos:prefLabel">google wave</a></div><div class="field-item even"><a href="/facebook-connect" typeof="skos:Concept" property="rdfs:label skos:prefLabel">facebook connect</a></div><div class="field-item odd"><a href="/friends" typeof="skos:Concept" property="rdfs:label skos:prefLabel">friends</a></div><div class="field-item even"><a href="/social-e-comm" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social e-comm</a></div><div class="field-item odd"><a href="/real-time-search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">real-time search</a></div><div class="field-item even"><a href="/business%20ideas/advertising" typeof="skos:Concept" property="rdfs:label skos:prefLabel">advertising</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Fri, 02 Oct 2009 14:34:36 +0000 jim wilde 1013 at http://www.advancinginsights.com http://www.advancinginsights.com/tips-measuring-display-ads <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Is the long-used click-through rate now officially useless?</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p><img alt="clickers.jpg" src="/filesa/clickers.jpg" style="width: 500px; height: 333px; float: left; margin-left: 25px; margin-right: 25px;" /></p> <p>(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/business%20ideas/search" typeof="skos:Concept" property="rdfs:label skos:prefLabel">search</a></div><div class="field-item even"><a href="/business%20ideas/strategy-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">strategy</a></div><div class="field-item odd"><a href="/business%20ideas/media" typeof="skos:Concept" property="rdfs:label skos:prefLabel">media</a></div><div class="field-item even"><a href="/display-ads" typeof="skos:Concept" property="rdfs:label skos:prefLabel">display ads</a></div><div class="field-item odd"><a href="/banners" typeof="skos:Concept" property="rdfs:label skos:prefLabel">banners</a></div><div class="field-item even"><a href="/clicks" typeof="skos:Concept" property="rdfs:label skos:prefLabel">clicks</a></div><div class="field-item odd"><a href="/tactics" typeof="skos:Concept" property="rdfs:label skos:prefLabel">tactics</a></div><div class="field-item even"><a href="/measuring-clicks" typeof="skos:Concept" property="rdfs:label skos:prefLabel">measuring clicks</a></div><div class="field-item odd"><a href="/measure" typeof="skos:Concept" property="rdfs:label skos:prefLabel">measure</a></div><div class="field-item even"><a href="/business%20ideas/advertising" typeof="skos:Concept" property="rdfs:label skos:prefLabel">advertising</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Thu, 01 Oct 2009 12:55:36 +0000 jim wilde 1010 at http://www.advancinginsights.com http://www.advancinginsights.com/social-media-requires-real-budget <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">It's not really cheap, or free.</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>This is great... &quot; While many social media tools are free, knowing how to use them takes experience and perspective. &quot; Sez B.L. Ochman. She has a great post on Adage, &quot;<a href="http://adage.com/digitalnext/article?article_id=139234">Six Reasons Companies Are Still Scared of Social Media</a>&quot;. Check it out if you have second thoughts about social media. </p> </div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/marketing-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">marketing</a></div><div class="field-item odd"><a href="/tags/cost" typeof="skos:Concept" property="rdfs:label skos:prefLabel">cost</a></div><div class="field-item even"><a href="/adoption" typeof="skos:Concept" property="rdfs:label skos:prefLabel">adoption</a></div><div class="field-item odd"><a href="/risk" typeof="skos:Concept" property="rdfs:label skos:prefLabel">risk</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Thu, 24 Sep 2009 17:42:13 +0000 jim wilde 1008 at http://www.advancinginsights.com http://www.advancinginsights.com/online-shoppers-looking-better-deals <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">Web retailers grappling with high cart abandonment rates</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>Money is tight. Yep. Even for the people, you know, the rich, that used to have it but now have a lot less. See, "<a href="http://www.nytimes.com/2009/08/21/business/economy/21inequality.html?hp">Rise of the Super-Rich Hits a Sobering Wall</a>" from the NYTimes.</p> <p>Now, the average person, you and me, are <a href="http://www.nytimes.com/aponline/2009/08/21/business/AP-US-Shopping-Cart-Abandonment.html#">ditching are online shopping carts.</a> I did this at Dell.com, and HP but went ahead and made a purchase at at Lenovo simply based on price.</p></div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/shoppers" typeof="skos:Concept" property="rdfs:label skos:prefLabel">shoppers</a></div><div class="field-item odd"><a href="/business%20ideas/consumers" typeof="skos:Concept" property="rdfs:label skos:prefLabel">consumers</a></div><div class="field-item even"><a href="/tags/recession" typeof="skos:Concept" property="rdfs:label skos:prefLabel">recession</a></div><div class="field-item odd"><a href="/tags/social-shopping" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social shopping</a></div><div class="field-item even"><a href="/tags/e-comm" typeof="skos:Concept" property="rdfs:label skos:prefLabel">e-comm</a></div><div class="field-item odd"><a href="/tags/social-commerce" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social commerce</a></div><div class="field-item even"><a href="/prices" typeof="skos:Concept" property="rdfs:label skos:prefLabel">prices</a></div><div class="field-item odd"><a href="/cutting-back" typeof="skos:Concept" property="rdfs:label skos:prefLabel">cutting back</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Fri, 21 Aug 2009 14:07:23 +0000 jim wilde 968 at http://www.advancinginsights.com http://www.advancinginsights.com/costly-lessons-business-failures <div class="field field-name-field-blog-subtitle field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">The number one cause of failure is misguided strategy</div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.</p> </div></div></div><div class="field field-name-taxonomy-vocabulary-152 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/business%20ideas/change" typeof="skos:Concept" property="rdfs:label skos:prefLabel">change</a></div><div class="field-item odd"><a href="/business%20ideas/failure" typeof="skos:Concept" property="rdfs:label skos:prefLabel">failure</a></div><div class="field-item even"><a href="/business%20ideas/strategy-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">strategy</a></div><div class="field-item odd"><a href="/out-business" typeof="skos:Concept" property="rdfs:label skos:prefLabel">out of business</a></div><div class="field-item even"><a href="/lessons" typeof="skos:Concept" property="rdfs:label skos:prefLabel">lessons</a></div><div class="field-item odd"><a href="/staying-course" typeof="skos:Concept" property="rdfs:label skos:prefLabel">staying the course</a></div></div></div><div class="field field-name-taxonomy-vocabulary-1 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Social Media:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/social%20media/open-source-cms" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Open Source CMS</a></div><div class="field-item odd"><a href="/social-media-1" typeof="skos:Concept" property="rdfs:label skos:prefLabel">social media</a></div></div></div> Fri, 14 Aug 2009 11:23:36 +0000 jim wilde 967 at http://www.advancinginsights.com