Call 973.433.4007 for Drupal
services in NJ and NYC.

search engine optimization

These are categorized teasers from pages and blog posts that I wrote. They are about website development, web design, website optimization, open-source software, content management, social media, and SEO.

Title Post date Teaser
Revenue Per Unique Visitor 03/19/2010 - 06:31

One of the best and easiest ways to get your unique visitors is to use google's web analytics - free to use.
Web Content Development 11/11/2009 - 06:51

Web content development covers more than just writing compelling copy on pages.
Website Promotion Overview 11/09/2009 - 16:42
Our website promotion services will help you get more of your target audience and improve your conversion rates.
Promoting your website u
Search Engine Optimization 11/06/2009 - 06:42
Search engine optimization takes time and cost money. It is an on-going practice. How much is a sale worth?
Web 2.0-Based Marketing Strategies for Small to Medium Businesses 11/05/2009 - 12:53

I can certainly agree with BIA/Kelsey about the explosive growth of twitter, facebook, ect., in the enterprise. At least in the small to medium size enterprise anyhow.
Social Media Influences Searchers 10/15/2009 - 10:18

"Research has shown that display ad exposure can lift consumer response to paid search.
Drupal Help For SEO 06/24/2009 - 09:10
what does seo and sem mean

Drupal Consultant - SEO and Online Marketing Services for Your Drupal Site

Effective SEO and SEM demands a lot of effort. Here is an on-going list of ideas that will help improve your online marketing by driving more traffic and conversions for your Drupal site and social ecommerce site. To begin with, there are several contributed Drupal modules to consider for SEO, they are:

  • path
  • pathauto
  • meta_tags (nodewords)
  • nodewords_bypath
  • xmlsitemaps
  • pagatitle
  • global_redirect
  • path_redirect
  • menu_attributes
  • google_analytics

Also, in your Drupal install don't forget the Drupal taxonomy module. The taxonomy module is great for any site, especially ones that have a lot of content and require a high level of information architecture.

Our SEO services include installing and configuring all of the above Drupal modules as well as On-Page Optimization and testing. There are additional Drupal modules for influencing searchers using social media. Give me a call, 973.433.4007 if you need Drupal help.

Drupal Design - Themes - phptemplates

Also, there are a number of theme functions and over-rides that use Drupals taxonomy module system and breadcrumb trails to further optimize search results. This is great for Drupal social ecommerce websites because category terms are indexed by all of the search engines. So, take great care with your IA setup and taxonomies.

Website Drupal - SEO - Social Media Search - Real-Time Search - Online Marketing

drupal site seo services social media search

I snagged the above graphic form readwriteweb. They have a great post about, Google's New Social Search Is A Big Chess Move Against Facebook.

One of the beauties of Drupal is that I can add social media features/functions to improve search results. Read this about social media impact on searchers. A lot of social media happens in real-time, think twitter. This changes search. Google can and does display real-time tweets if you are using Firefox with a special script. Also, there is Wowd, a new real-time search company (PDF) that provides tools to help people find and discover popular content across the web. Anyway, social media is something to consider in your Drupal or CMS website if you want to improve your search results.

Update - Google and Microsoft are both in deals with Twitter for real-time search.

"How High Will Real-Time Search Fly?" from the NY Times. Does this mean keyword search is dead? No. But it has changed. Consider, Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries of 8+ words increasing 3% month over month.

Organic Search - Content is king - Website Development Content.

check list for drupal site seo services
If a tree falls in a forest... You may have the best content on the Net, but if people can't find it, it may as well not exist. Our SEO services and website development content can improve the searchabillity of your content, leading to increased hits to your Drupal site.

We provide website development content writing services to improve your content and keywords. Additionally, we take care of all of the necessary Drupal modules, especially taxonomy module, as well as setting up Drupal theme functions and accounts on the major search engines. In addition, we'll make your information more actionable (sociability) so that is gets placed on 3rd party services such as twitter, facebook, etc. Note: the website development content and writing services are provided by a third party service. They have assisted me on several other Drupal projects and have experience working with website development content.

Great SEO and Online Marketing Resources

Also from the NYTimes...

Quick Tips for Paid Search:

  • Set a budget, a daily or monthly amount you're willing to spend.
  • Begin by casting a narrow net, advertising in your local market and then expanding to additional markets like Google's AdSense network.
  • Try to choose keyword terms that your competition has overlooked to keep per-word costs low.
  • Remember that good campaigns require constant adjustment.

Suggested Readings and Resources About Google Adsense:

As a Drupal Consultant - Drupal Developer - Drupal Design

I can work as a team member, solo, or as a hands-on project manager. I am located in New Jersey. I can work on-site or off-site. Most of my on-site projects are in New Jersey and New York City. More about me, here.

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