Business Development Ideas

DrupalCampNYC8

jim wilde — Mon, 26 Jul 2010 12:55:43 +0000

I love Drupal camps!

I know - it sounds crazy talking about technology. But really, it's all about the community of people supporting Drupal - 375 of them this past weekend (DrupalCampNYC -- July 24th - 25th, 2010) at NYU PolyTech in Brooklyn, NY.

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Online Marketing - Search and Email Work Best

jim wilde — Mon, 05 Apr 2010 13:19:07 +0000

Survey results also show a definitive move toward leveraging online audience marketing measurement tools, and a focus on emerging digital and social channels for reaching target audiences.

"Each year, Datatran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. "

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B2B Marketers Up Spending on Social Media

jim wilde — Thu, 18 Mar 2010 13:21:37 +0000

Interactive marketing spending will climb 9.2%, to $51.5 billion.

I hope all of you small to medium size business managers are using web analytics to track your ad roi?

From emarketer, B2B Marketers Up Social Spend

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b2b marketing

marketing spending

ad roi

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social media

The Silver Lining in Layoffs and Job Losses

jim wilde — Wed, 28 Jan 2009 13:55:35 +0000

Being unemployed is painful.

If there is a silver lining, the large-scale downsizing from major companies will release a lot of new entrepreneurial talent and ideas — scientists, engineers, business folks will be looking to do other things. There will be a lot of forced entrepreneurship that will lead to innovations and new markets.

What's your idea? We're interested in partnering with individuals or groups on projects that require internet applications.

A crisis, like losing your job, changes the dynamics of things. It’s an opportunity to do things you could not do before.

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Tools For Crowdsourcing, Consumer Recommendations and Predictions

jim wilde — Mon, 12 Jan 2009 09:52:02 +0000

We use Drupal, an open-source web application framework, to build out socially interactive sites.

"The best recommendation tools perform a balancing act: They connect to consumers' sense of individuality as well as their group identification. Similarly, the tools must come up with recommendations that stretch horizons with suggestions that are new and a bit surprising, yet not off-putting. Recommendation approaches vary in how much access to the "long tail" of niche or obscure products they provide. Most recommendation engines offer a balance of the familiar and the unexplored."

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collaborative filtering

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Endless possibilities

jim wilde — Sun, 02 Nov 2008 13:22:52 +0000

To get ideas - engage the wisdom of crowds, in ways you've never imagined possible. You can see this idea in action on del.icio.us and technorati.com.

Kathy Sierra from creating passionate users blog remarks on "The wisdom of crowds" ..."the wisdom comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group."

Social Media:

find a meeting place

web design website development

Open Source CMS

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Death Sells

jim wilde — Thu, 07 Aug 2008 11:49:57 +0000

That's right. Death sells.

There is a definitive link between death and consumer behavior according to a study by Professor Naomi Mandel and co-author, Dirk Smeesters of the Rotterdam School of Management.

"Eat, Drink and Go Shopping: Why Thoughts of Death Whet Consumers' Appetite for Stuff", from knowledge at Wharton.

"The paper explores several aspects of human psychology, but its principal finding is simple enough: When humans think about death, they tend to binge.

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Web 3.0, RDF, and the Semantic Web

jim wilde — Sat, 10 May 2008 12:00:53 +0000

Search for answers and concepts using RDF - the semantic web.

RDF is a W3C standard for modeling and sharing distributed knowledge based on a decentralized open-world assumption. Any knowledge about anything can be decomposed into triples (3-tuples) consisting of subject, predicate, and object; essentially, RDF is the lowest common denominator for exchanging data between systems.

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Social shopping sites ringing up sales

jim wilde — Mon, 07 Apr 2008 14:39:34 +0000

With social shopping sites, product blogs and online ratings and reviews consumers have the means to communicate their opinions about products and companies to tens of thousands of other consumers like themselves at a critical point in the sales cycle - the beginning.

Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

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Improving customer services with social networking software.

jim wilde — Mon, 17 Mar 2008 12:05:22 +0000

Customer facing employees using social networking software are improving customer services.

Employees are able to collaborate and share what they know with other employees and learn what they don't know about customers. To go further, these social applications can be opened up so parts of the them (idea management) can help customers provide feedback, make reviews, or share ideas on how to improve products and services. This works. Take a look at Amazon.

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collaborative software

Important technologies for 2008 - Collaboration Tools - Social Networks

jim wilde — Fri, 14 Mar 2008 10:17:07 +0000

Web applications and tools to help people connect and share ideas and information.

CIO Insight, "Collaboration tools which allow employees to brainstorm, plan, analyze, share work and make decisions together are among the most important technologies of 2008.

"Collaboration: Unlocking the Power of Teams" from CIO Insight, By Allan Alter

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internal social software

orchestrating resources

work-flow

teams

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web design website development

rich learning environments

Keeping up with rapidly changing times.

jim wilde — Sun, 09 Mar 2008 13:07:34 +0000

Applying open source ideas to business.

The open-source software movement developed because people had an "itch to scratch". One that "off-the-shelf" software did not support or was too costly to use. In the open source community people want to contribute, learn and share their knowledge and experience. They want to participate in a rich learning environment. They want to be able to get their work done and make a difference. We know from experience that these ideas work in a business environment.

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open source

business

internal communications

contributing

filtering ideas

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private social network applications

Social Networks, Communities, & Rich Learning Environments

jim wilde — Tue, 04 Mar 2008 15:46:28 +0000

How to create a rich online learning environment.

The following two posts are about advertising and new business models. My interests in them is about how we learn new things, share ideas, social information management (SIM) and flow in a workplace social network or community. In other words, how do we create a rich learning environment? One that helps employees and stakeholders sort through the clutter?

Note: I'm grateful for smart people like Mr. Hagel and Ms. Dyson. They help me clarify ideas that I simply don't have the time or skill to write about.

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sponsorship fee

diminishing-returns efficient

SIM

choke-points

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community software management

social informatin management

Enterprise COBOL Applications Meet Web 2.0 - Social Software

jim wilde — Wed, 20 Feb 2008 16:37:35 +0000

Some 75% of the world's businesses data is still processed in Cobol.

JP Rangaswami, on his blog, confused of calcutta, has an insightful discussion, "Musing about enterprise information and flow. ...doesn't everyone in the blogosphere know about ping servers, search engines, aggregators, ad servers, data miners, ad servers and text scrapers? What's so instructive about spam blogs? And surely everybody knows about social bookmarking, about linking, and about making comments?

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COBOL

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Social Bookmarking

web design website development

Open Source CMS