Web 2.0 Reshaping Business

Robin Good has an excellent video interview with Alan Moore about web2.0, social network software systems, communities, media, branding and much more. "Web 2.0 - How Networked Media Are Reshaping Business: Alan Moore - Video InterviewWeb 2.0 is reshaping the media and business landscape to an extent unimaginable even a year ago. Alan Moore, seasoned blogger, CEO of community and engagement marketing firm SMLXL (Small Medium Large Extra-Large) and co-author of Communities Dominate Brands."Alan, "The power of social networking cannot be underestimated in establishing a new business, or transforming an established one. Alan cites the example of Spreadshirt.com, who without investment or traditional marketing built their company up to an impressive 200,000 sellers in the space of four years, by tapping into the productive, participatory potential of their userbase. By facilitating the creativity and productivity of their users, Spreadshirt have taken advantage of the power of the network in forging a successful startup. Engage your users, and involve them in every step of the process - this is a model that can be applied to almost any sphere with a little careful thought and planning." From Alan's blog, "The people formerly known as the audience voice their protest at further media consolidation in the US."