Web 2.0-Based Marketing Strategies for Small to Medium Businesses

I can certainly agree with BIA/Kelsey about the explosive growth of twitter, facebook, ect., in the enterprise. At least in the small to medium size enterprise anyhow. I do a lot of web 2.0 website development using open-source as well as website promotion for the smb market. Most of the sites are using api's to hook in to twitter and FB for marketing and cross-promotional purposes. The days of the static net are over. Web 2.0 and dynamic websites are here and growing. Advantages of a Web 2.0 website.

"9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey a study from research firm BIA/Kelsey.

According to the latest wave of BIA/Kelsey's Local Commerce Monitor study, 9 percent of small and medium-sized businesses currently use Twitter to market their businesses. In addition, 32 percent of SMBs indicated they plan to include social media in their marketing mix in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace. Furthermore, 39 percent of SMBs plan to include customer ratings or reviews on their own Web sites, and 31 percent plan to include links or ads placed on social sites or blogs.

SMBs also intend to use a diverse range of new Web 2.0-based capabilities in the next 12 months: 39% plan to include customer ratings or reviews on their websites; 23% plan to incorporate video on their websites; and 31% plan to include links or ads place on social sites or blogs."

Here is one more article about the explosive growth of web 2.0 tools - twitter, Facebook, and others in the enterprise. It is from CW, Business use of Twitter, Facebook exploding.