Skip to main content

Web 2.0 in the Enterprise

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.

"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

Web 2.0 is here today, yet its vast disruptive impact is just beginning. More than just the latest technology buzzword, it's a transformative force that's propelling companies across all industries toward a new way of doing business. Those who act on the Web 2.0 opportunity stand to gain an early-mover advantage in their markets.

Finally, in the interests of public education, it's worth noting the eight core patterns of Web 2.0 listed in the report, and which I've tried to put meaningfully in the visualization above:

  • Harnessing Collective Intelligence,
  • Data is the Next "Intel Inside",
  • Innovation in Assembly,
  • Rich User Experiences,
  • Software Above the Level of a Single Device,
  • Perpetual Beta,
  • Leveraging the Long Tail,
  • Lightweight Software/Business Models and Cost Effective Scalability.

Here's more, "Web 2.0 definition updated and Enterprise 2.0 emerges " from Dion Hinchcliffe.

SLATES describes the combined use of effective enterprise search and discovery, using links to connect information together into a meaningful information ecosystem using the model of the Web, providing low-barrier social tools for public authorship of enterprise content, tags to let users create emergent organizational structure, extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes.

Social Media Tools drupal website application development web design website development Open Source CMS connectedness open innovation xml marketing privacy openess gated social networks user participation network effects firewall