Cisco System has figured out how to improve business prosesses and productivity using social media tools. Thier CIO, Rebecca Jacoby has led the charge. "...drupal website application development open source software productivity social media oss drupal social media tools wordpress civicrm cms business process improvement
The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information. You know, the kind you would get from actively participating in a community or talking to customers. Ohhhhhhhh messy. Too time consuming.drupal website application development Open Source CMS marketing communites strategy sales orchestrating resources business processes tips firewall
Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.drupal website application development community software applications Business Development Ideas trends social shoppers consumers prosumers social shopping e-comm report social commerce
Here's a nice film promoting Charles Leadbetter's new book "We Think". The book is about collaborative innovation on the net.
From Mr. Leadbetter's site, "Welcome to We-think: mass innovation, not mass production
WeThink explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.
Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation.drupal website application development community software applications collaboration innovation video we think Leadbetter book mass innovation open innovationm social commerce