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Enterprise Mashups

From CW, "Enterprise mashups meet SOA"

If ya been reading our blog you'll remember that we blogged about these ideas before - the mashup, the api, in the enterprise. If your new, check out the CW piece.

Take two services, add a connector, and call the right customer in the morning.

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Innovation is about payback

What we quickly found out is that there is a plethora of ideas - everywhere. We've learned a lot about the innovation process from those early days and James Andrew and Harold Sirkin tackle many of the things we've learned in their new book titled, Payback: Reaping the Rewards of Innovation.

From Wharton, "Podcast, BCG's Harold Sirkin on How Firms can Reap the Rewards of Innovation ". (reg req)

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Web 2.0 in the Enterprise

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.

"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

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Social networking software gives business the blues.

Social Networking Software - Community Drivien Sites - Collaborative Tools

Creating communities, connecting people, sharing knowledge, capturing ideas, and spurring mashups scares the hell out of most organizations, businesses, and associations.

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Marketers Finding Diamonds In Social Network Sites

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

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