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Why social networks fail or succed.

Tristan Louis has posted "5 reasons why social networks fail" and "5 reasons why social networks can succeed".

Reasons for failure:

  1. Privacy concerns
  2. No real reward or penalty system
  3. Not granular enough
  4. Not integrated with other apps
  5. Walled Gardens

Reasons for success:

  1. Viral Nature
  2. Online Identity
  3. Enhanced Knowledge
  4. Basic human need to share
  5. Basic human need to connect

I think Mr. Louis would be surprised at how we can configure social networks today. As we implement them more and more inside of organizations (walled gardens to a degree), the possibilities to add granularity, reward/penalty systems, and intergration with other apps is already happening.

Social Media Tools drupal website application development web design website development sharing connectedness community privacy openess failure knowledge success identity reward/penalty systems granularity