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How Social Media and Web 2.0 Work In Business

The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.

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Corporate Blogging

But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.

Bringing on the blogs

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Social networking software gives business the blues.

Social Networking Software - Community Drivien Sites - Collaborative Tools

Creating communities, connecting people, sharing knowledge, capturing ideas, and spurring mashups scares the hell out of most organizations, businesses, and associations.

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E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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Advancing Insights - Keeping an Eye on Distant Events

Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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Building Vibrant Human Networks While Business Blogging

These two articles from Harvard reflect what we've been talking about, along with many others for the last two years. There are lessons to be learned from the open source software communities that will impact the way groups work together in organizations. What I've learned, my personal experience, from the open-source movement is that people want to contribute to endeavors of mutual benefit.

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The Blogosphere and the Corporation

James Cherkoff has an article, Modern Marketing in The Observer as well as on his site about the changing nature of media and the affects that social software is having on organizations. What's more, B. L. Ochman, has a post, Internet? Is That Some New Fangled Thing? that shows some corporations are clueless not only of the blogosphere but even of the net.

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