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Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.

" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.

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Advertising taking on new art forms

Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.

web design website development markets marketers marketing practices brands events cartoons commissions sponsorship videos social media advertising art form artists

Chris Anderson (the longtail) interview about his upcoming book

Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance.  I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.

Social Media Tools drupal website application development Open Source CMS sharing enterprise mashups employees xml connecting marketing imagination marketing practices people brands performance the long tail targeting niches

Resistant to Change

There are six externalities that bring about change. They are regulation, capital markets, competition, technology, globalization and customers. When any of these external contexts changes radically and the company is either unable or unwilling to change, it often results in failure.

Social Media Tools drupal website application development Open Source CMS mashups marketing change failure globalization customers regulation capital markets competition brands company success technology

The Changing Nature of Brands

Assigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net. Enterprise social software will help them spot new business opportunities before the competition does, create a meeting place, be open to radical opportunities, break down silos, support experimentation, and enable managers to represent customers vis-à-vis their own organizations.

drupal website application development web design website development Open Source CMS connecting marketing branding strategy brands flat world orchestrating resources opportunities the long tail

Because markets are changing faster than businesses

Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.

What, how, and where people are discovering new ideas.

drupal website application development community software applications web design website development Open Source CMS employees rss xml marketing failure customers media marketing practices brands tipping point organizational suppliers close minded fuzzy logic flow social media advertising authenticity

It's a small world afterall

From Co-Creation Trend 3: Control by Jennifer Rice from What's Your Brand Mantra? "There are millions of unpaid volunteers who want to help create products and content that they want to buy. Yes, it means relinquishing some control. But it also means an incredible amount of energy and momentum to the companies who are brave enough to work with it."

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