Most of these social software technologies, at least the ones we set up, use tags (think tag clouds), folksonomies, taxonomies, , voting, reviews, recommendations, and search. This makes it quick and easy for experts as well as cross-collaboration teams to quickly and easily filter through ideas.
connecting the dots
"Connecting the Corporate Dots: Social Networks Reveal How Employees and Companies Operate" from Wharton.
Businesses that are interested in open innovation, business development, social e-comm, content management, etc. now have powerful tools, web 2.0 and social software applications, to help employees connect the dots.
Knowledge Management by Euan Semple from his blog The Obvious sez, "You can increase the likelihood of connections, you can increase the chances that such connections will result in one person helping another and you can help create a culture in which helping each other is a good thing but you sure as hell can't manage knowledge." Bang! Euan shoud know since he walks the talk at the BBC.
Since ideas are everywhere, both inside and outside of your organization, there is an immediate, urgent need for new tools that can harness ideas, concepts, information on the group level. Markets are getting more and more ephemeral, and you need to get the information you need in the right place at the right time to be able to make fast decisions and grab your 15 minutes of fame before your opportunity is lost. Having an environment where employees can easily find and connect ideas at the right time is essential for staying on top of this increasingly volatile marketplace.
One of the things I love about blogging/reading blogs is that I can read one person’s thoughts on a subject and it leads me to another idea. I love linking one idea to the next and creating new paths of thought. For example, today I was reading Seth’s Blog about podcasting: Seth, “First, you can't browse a podcast. Problem two is that listening is a real time commitment. "... you can put up a blog post in two minutes, but it takes an hour to make a podcast."
I’ve learned from the open-source movement that people want to contribute to endeavors of mutual benefit.
The whole idea of "democratizing innovation" is what I wanted to do. I thought I could change the world, make it better. I wanted to develop something to bring creativity to the workplace, to give people motivation to enjoy their work, to be more productive. I wanted to pass along ideas, concepts, answers, questions, and conversations to those that would benefit from them.
Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.
In order to stay on top in today's mutable market place, the competitive business must be aware of and be prepared to take advantage of the best internal and external information available.
Ideally, there should be a coordinated group effort in your organization that searches, sifts, filters, and handles information sources using internally developed criteria with the objective of making sense (connecting the dots) of good ideas that will improve the organization's agenda.