This matters. In CMO Magazine, Fred Hapgood, offers up a well-rounded artical, Blog to the Future. Nice that we are starting to see more uses and applications for blogs other than PR and marketing.
"Another is to encourage a wide range of employees to start blogs. Sun Microsystems has taken that road, and so far close to a thousand employees have accepted the company's invitation. One group of these blogs is tied directly to existing Sun products, such as Solaris or Java."drupal website application development Business Development Ideas blogs employees marketing customers PR portals cmo's employee blogging
To get ideas - engage the wisdom of crowds, in ways you've never imagined possible. You can see this idea in action on del.icio.us and technorati.com.
Kathy Sierra from creating passionate users blog remarks on "The wisdom of crowds" ..."the wisdom comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group."find a meeting place drupal website application development web design website development Open Source CMS Business Development Ideas social media tools groups sharing wisdom of crowds employees tags connecting tagging scarce resources individual virtual communities experimentation