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the long tail

Enterpise Web 2.0 Scenario

From Early Stage VC, Peter Rip post about, "So What Does Web 2.0 in the Enterprise Look Like?

History can help us answer this question. If you are old enough to remember a world before PCs, then you have an unfair advantage. (Nice feeling for a change, huh?) You have seen history repeat twice and are likely to see it happen again. The answer is The Dominant IT Company defines the landscape for Enterprise IT. Everyone else follows.

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Chris Anderson (the longtail) interview about his upcoming book

Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance.  I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.

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Connecting Innovation to People, Places, & Things

The idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc. Business managers and project teams should take notice because these social applications can help them improve customer service, product development, and information flows.

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The Changing Nature of Brands

Assigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net. Enterprise social software will help them spot new business opportunities before the competition does, create a meeting place, be open to radical opportunities, break down silos, support experimentation, and enable managers to represent customers vis-à-vis their own organizations.

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Social Network Software

Advancing Insights provides - social network software - digital publishing tools and services to businesses. Business managers and project teams use them as tools to improve innovation, productivity, and customer service. These tools are a class of social network software.

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