collaborative filtering

Tools For Crowdsourcing, Consumer Recommendations and Predictions

Submitted by admin on Mon, 01/12/2009 - 04:52

"The best recommendation tools perform a balancing act: They connect to consumers' sense of individuality as well as their group identification. Similarly, the tools must come up with recommendations that stretch horizons with suggestions that are new and a bit surprising, yet not off-putting. Recommendation approaches vary in how much access to the "long tail" of niche or obscure products they provide. Most recommendation engines offer a balance of the familiar and the unexplored."