The reach around corporate blog.

On Jeremy Wrights Ensight Blog he has a list of "How Many Fortune 500’s are Blogging." Interesting. I would have thought that there would be more blogging considering all the hype about blogs the last six months. I can't remember where I read it, but i think Doc Searls or Dave Winer said corporate blogs is an oxymoron. Well, I guess you can say some companys are getting the idea of a reach-around instead of the same old corporate speak and marketing bs. Businesses need to do more. They need to invite their customers, employees, and partners to the party and give them access to tools to collaborate on ideas and co-create offerings to help everyone move forward.