''Nearly two-thirds of respondents [CIO's] say their organizations are at risk from information- and technology-based disruption. Ranking highest among disruptive forces are potential shifts in customer expectations for better products or differentiated services enabled by information- and technology-based capabilities. Pressures may be arising from widespread use and acceptance of emerging products and services. Web applications such as Facebook or Salesforce.com, for instance, are changing expectations for ease-of-use and availability of information, while the iPhone has rapidly raised the bar for user interfaces and accessible features in personal devices and other consumer electronics products."
Snagged this from McKinsey. "IT's unmet potential: McKinsey Global Survey Results. Senior corporate leaders and tech executives want IT to better serve business strategy, but current performance still falls short, our third annual survey reveals.