All this noise about blogging in PR/marketing is missing the bigger picture -

Seth in "I bet you think this post is about you" is writing about a thin slice of the corporate blog world, the lone blogger that blogs about the organization.

Seth, "Ego is the biggest reason that corporate blogging may be an oxymoron.

As a sole proprietor of a fledgling business, I am always looking for new ways for clients to use our services. Of course, I try to read as much as possible in the blogsphere on new sales approaches and permission marketing to improve my chances of making this business fly.

The Power of Social Software - Online Communies - Web 2.0.

This matters.

A year ago, many people would have been hard pressed to describe a weblog, bu