All this noise about blogging in PR/marketing is missing the bigger picture -
Seth in "I bet you think this post is about you" is writing about a thin slice of the corporate blog world, the lone blogger that blogs about the organization.
Seth, "Ego is the biggest reason that corporate blogging may be an oxymoron.
As a sole proprietor of a fledgling business, I am always looking for new ways for clients to use our services. Of course, I try to read as much as possible in the blogsphere on new sales approaches and permission marketing to improve my chances of making this business fly.
A year ago, many people would have been hard pressed to describe a weblog, bu