branding

How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.

Equally important is who is answering the question. Why, because more people can and do freely volenteer information - user generated content - about what they think. People on the net are organizing around interests and sharing reviews, images, videos, podcasts, votes, recommendations. They are writing to the web using social software applications.

Robin Good has an excellent video interview with Alan Moore about web2.0, social network software systems, communities, media, branding and much more. 

"Web 2.0 - How Networked Media Are Reshaping Business: Alan Moore - Video Interview

Web 2.0 is reshaping the media and business landscape to an extent unimaginable even a year ago.

With web 2.0 tools and social software applications, retailers and marketers are using customer feedback to improver products and services.

Retail Revolution - Fortune by Oliver Ryan.

Hat Tip to Hugh from gapingvoid on his post about Global Microbrands and the link to Trendwatch.com. Hugh, my corp friends that are stuck behind firewalls cannot access your site. They are more interested in your cartoons than anything.

Businesses that are interested in open innovation, business development, social e-comm, content management, etc. now have powerful tools, web 2.0 and social software applications, to help employees connect the dots.

Assigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net. Enterprise social software will help them spot new business opportunities before the competition does, create a meeting place, be open to radical opportunities, break down silos, support experimentation, and enable managers to represent customers vis-à-vis their own organizations.