As a consumer and producer I am responsible for what I believe, say and do.
Note: Keep in mind that this information was published on 20
Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.
The days of slow change are over. In fact, the market place is moving faster than most businesses can adapt. Globalization, deregulation, transparency, aging boomers, and new communications methods are forcing businesses to adapt or perish.
How can you achieve muliple objectives under these conditions?