The guys over at Influx have a good piece on open innovation and getting the customer involved. It is a two-part series packed with great ideas.
"The rise of the creative consumer (part one) and (part two) - Consumers now have the opportunity to be more creative and participatory in the marketing, media and entertainment worlds, Influx thought it would make sense to catalog some of the stories, a short history, that highlights this trend and identifies a few examples of the opportunities that exist for consumers to participate.
Find a quiet place to relax and let your daily cares recede from your mind. Close your eyes, let your mind begin to imagine something that you know will certainly happen someday -- the end of your own life. Imagine yourself in a hospital bed, knowing you have only a few hours left to live or you may imagine your own funeral.