I find myself on both sides of this idea when I'm listening to clients about
Not so fast.
Younger generations [future customers and employees] rarely notice the techno
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.