Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.
In order to stay on top in today's mutable market place, the competitive business must be aware of and be prepared to take advantage of the best internal and external information available.
Ideally, there should be a coordinated group effort in your organization that searches, sifts, filters, and handles information sources using internally developed criteria with the objective of making sense (connecting the dots) of good ideas that will improve the organization's agenda.