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It's a small world afterall

From Co-Creation Trend 3: Control by Jennifer Rice from What's Your Brand Mantra? "There are millions of unpaid volunteers who want to help create products and content that they want to buy. Yes, it means relinquishing some control. But it also means an incredible amount of energy and momentum to the companies who are brave enough to work with it."

admin Fri, 04/15/2005 - 11:43
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