flow

JP Rangaswami, on his blog, confused of calcutta, has an insightful discussion, "Musing about enterprise information and flow. ...doesn't everyone in the blogosphere know about ping servers, search engines, aggregators, ad servers, data miners, ad servers and text scrapers? What's so instructive about spam blogs? And surely everybody knows about social bookmarking, about linking, and about making comments?

Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.

What, how, and where people are discovering new ideas.

As with many of my posts, this one will bounce around, but the general idea is that ideas are everywhere and that communications should flow up and down and in and out  and out and in as oppsed to them flowing down from the top and spewed out by marketing and pr.