In the workplace, leveraging information in new ways improves decision making
Seth in "I bet you think this post is about you" is writing about a thin slice of the corporate blog world, the lone blogger that blogs about the organization.
Seth, "Ego is the biggest reason that corporate blogging may be an oxymoron.
In order to stay on top in today's mutable market place, the competitive business must be aware of and be prepared to take advantage of the best internal and external information available.
Ideally, there should be a coordinated group effort in your organization that searches, sifts, filters, and handles information sources using internally developed criteria with the objective of making sense (connecting the dots) of good ideas that will improve the organization's agenda.