This idea has been around for some time.
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.
Grant McCracken, This Blog Sits a
The idea of connecting people, places and things is real.