Students at LIAFA University in Paris partnered with a team at
This idea has been around for some time.
The guys over at Influx have a good piece on open innovation and getting the customer involved. It is a two-part series packed with great ideas.
"The rise of the creative consumer (part one) and (part two) - Consumers now have the opportunity to be more creative and participatory in the marketing, media and entertainment worlds, Influx thought it would make sense to catalog some of the stories, a short history, that highlights this trend and identifies a few examples of the opportunities that exist for consumers to participate.