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In order to stay on top in today's mutable market place, the competitive business must be aware of and be prepared to take advantage of the best internal and external information available.
Ideally, there should be a coordinated group effort in your organization that searches, sifts, filters, and handles information sources using internally developed criteria with the objective of making sense (connecting the dots) of good ideas that will improve the organization's agenda.
The days of slow change are over. In fact, the market place is moving faster than most businesses can adapt. Globalization, deregulation, transparency, aging boomers, and new communications methods are forcing businesses to adapt or perish.
How can you achieve muliple objectives under these conditions?
There's a new frame of reference for value creation that demands creativity, flexibility, and execution.